Written for ENGL 1130 /Douglas College/Noelle Phillips, PhD
A Bad Joke: Credibility and the Flat Earth
Society
The Flat Earth Society (FES) has
taken pains to appear on their website as a credible, science-based
organization. In the ‘about’ column on the front page of the site, they purport
to be “a place for free thinkers and the intellectual exchange of ideas” (The
Flat Earth Society 2020). The visually appealing and easily navigable page
links to an incredibly detailed Wiki, where curious first-time viewers are
encouraged to begin their exploration of FES theories and “evidence.”
Everything within the wiki appears to be well written and with plenty of
citations, just as one would expect in a reputable mainstream site. On the surface,
nothing serves to immediately trigger one to the fact that they have stumbled
onto anything less than completely legitimate.
Once one takes the time to analyse
the content of the site in depth, however, it becomes clear that the FES is
disguising wildly irrational, unsubstantiated theories as meriting the same
consideration as those with actual legitimacy. Throughout the writings
available on the FES website, there is a noted focus on scientific theory and
empirical evidence. Flat Earth believers are described as scientific thinkers
who simply follow a different method of scientific investigation than the
widely accepted standard. They believe in what they experience rather than what
science has proven, hence the focus on empiricism. Rather than accepting
empirical evidence as merely an important fragment of the scientific method,
they emphasize empiricism as its entirety. This misrepresentation of scientific
theory and methodology affords a degree of acceptability to research that
simply does not warrant being accepted.
To the uncritical mind, the FES take on
scientific thinking might well be wholly appealing. Physics and complex
mathematics are vast, confusing subjects to the average individual. To even
begin to fully understand the body of evidence that conclusively proves a
spherical Earth, said average individual would need to devote themself to
potential hours of reading and critical analysis of available research. While
this is not an impossible task, it is one that most people are unlikely to
undertake. As Adam Garfinkle examines in his article “The Erosion of Deep
Literacy,” the easy packaging and accessibility of information that has developed
with the advent of internet has come with an unintended consequence: a loss of
the ability to concentrate at length on in-depth material (Garfinkle 2020). We
accept that the Earth is round not because we have spent hours reading about
the subject, but because it is a widely accepted fact. The FES takes advantage
of this by offering up their own easily packaged and accessible information in
support of a flat earth. Their facts are digestible and concise. The language
is easy to understand, and all claims are backed up with links to further
evidence. In short, the information they provide is palatable.
Unfortunately, palatable though it
may be, The FES’ body of evidence is dangerously lacking in any sort of
credibility. No experiments described have
been subjected to rigorous testing from independent sources. No studies have
been peer-reviewed. And perhaps most damning, all citations link either to
other pages on the FES site or YouTube videos. The entirety of the research
available on the subject appears to come internally, from an organization that
has a clearly stated agenda. There is an absolute lack of evidence from neutral
sources. The reason for this is, of course, that no such evidence exists. According
to the Society, however, all evidence demonstrating a spherical Earth is either
forged or misinterpreted. They are very careful to note that while most believe
in a NASA-led liberal conspiracy of scientists and politicians are behind the
round earth “hoax,” they do not officially endorse the conspiracy theory as an
organization. There is no alternative explanation offered, however, and so this
non-endorsement of a conspiracy theory serves as a kind of gateway to even more
irrational and unbelievable theories.
And therein lies the danger of
organizations like the Flat Earth Society: that irrational but otherwise
ostensibly innocuous fringe movements can serve as Trojan horses for potentially
dangerous rhetoric. As Kevin Roose described reformed alt-right personality Caleb
Cain as having been lured down the “rabbit hole” from a jumping point of Stefan
Molyneux’s purported self help videos (Roose 2018. 4), there is a clear correlation
between Flat Earther theories and a belief in widespread liberal conspiracy. Once
one is willing to accept a source as sympathetic and trustworthy on a harmless
subject, one is more easily led to accept the same source when it comes to subjects
such as racial supremacy.
The Flat Earth Society is often dismissed
as nothing more than a joke to those critical thinkers who fail to consider them
as a credible threat to the average individual. A look at the FES website,
however, demonstrates that the Society is well organized, well spoken, and very
proficient at providing just enough evidence to lure their audience.
Considering how we understand radicalization to occur, it’s time we stopped
laughing and paid attention.